Our Story

Our Story

A Festival Brand,
Born at Home

India's First Festival Brand

Tyohaare was born from a simple belief shared between a mother and her children — that preparing for festivals should feel joyful and effortless, without ever losing the traditions and emotions that make them meaningful.

Why we built it

One home for every celebration

India celebrates hundreds of festivals each year — yet families still run from shop to shop, gathering pooja essentials, décor, gifts and sweets from a dozen different places. The joy of the occasion too often gets lost in the rush of preparation.

We started Tyohaare to change that: to bring everything a family needs to celebrate under one trusted roof, thoughtfully curated and delivered to their door — so the festival stays about the people, not the errands.

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What we are building

India's First Festival Brand

Tyohaare is India's first dedicated festival-living brand — a single, trusted destination that makes every household festival-ready with ease and confidence. Not just a store, but a companion for celebration: pooja, décor, gifting and the little details that turn an occasion into a memory.

What we stand for

Tradition, preserved. Convenience, delivered. We honour the rituals and emotions at the heart of every festival while making them effortless for a modern, busy India.

Who we serve

Every Indian family that wants to celebrate well — at home or away — without the stress of sourcing, planning and running around. From the first diya to the final gift.

What we provide

Everything the occasion asks for

Today, Tyohaare brings together the essentials of celebration — curated for the festivals that matter most to Indian families.

Pooja Essentials

Everything the rituals call for, gathered and ready.

Festive Décor

Pieces that bring warmth and light to every home.

Thoughtful Gifting

Gifts and hampers made to carry meaning.

Laddu Gopal & Deity Wear

Handcrafted poshak and adornments for your Bal Gopal.

Sweets & Prasad

The tastes that make a celebration complete.

Celebration Kits

Ready-to-celebrate sets, curated for each occasion.

What's coming next

In the seasons ahead, we're expanding across every major Indian festival — with curated hampers, ready-to-celebrate kits, regional specialities and personalised gifting, all delivered to your doorstep. And in time, we'll carry the warmth of Indian festivals to families across the world, wherever they choose to celebrate.

Our Vision

To preserve tradition while simplifying celebration.

We want to give millions of families more time with the people they love, and less time worrying about the preparation — making every Indian festival more convenient, more joyful, and more meaningful, at home and around the world.

The people behind Tyohaare

Leadership Team

A dream that began at home, brought to life by a family that believes in it.

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Divya Jaiswal
(to be added)
Founder

Divya Jaiswal

Tyohaare began nearly three years ago as one woman's vision — built from home, with modest means and boundless determination. Divya started the brand from the ground up: personally sourcing products, building relationships with artisans and suppliers, showcasing her curation at exhibitions, and steadily growing a loyal online following. After three years of perseverance, she set her sights higher — to transform her home-grown venture into a full-fledged D2C brand, and to establish it as India's First Festival Brand.

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Shreshth Jaiswal
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Co-Founder

Shreshth Jaiswal

One half of the next generation who turned their mother's dream into reality. Bringing over 15 years of combined industry expertise alongside his sister, Shreshth gave the brand its structure, scale and modern identity — shaping Tyohaare's growth, operations and technology. His ambition is to take the brand international, and to make festival preparation genuinely effortless for every family.

Photo of
Shrishti Jaiswal
(to be added)
Co-Founder

Shrishti Jaiswal

The other half of the story who helped bring a mother's vision to life. With deep industry experience and an instinct for brand, curation and customer experience, Shrishti shapes how families discover and fall in love with Tyohaare. She is driven by a single goal — making every Indian festival simpler, warmer and more memorable, so families can spend more time together.

From a small home venture to India's First Festival Brand — built with love, carried forward by family, and made for yours.

Divya Jaiswal · Shreshth Jaiswal · Shrishti Jaiswal
Founder & Co-Founders, Tyohaare