Our Story
A Festival Brand,
Born at Home
Tyohaare was born from a simple belief shared between a mother and her children — that preparing for festivals should feel joyful and effortless, without ever losing the traditions and emotions that make them meaningful.
One home for every celebration
India celebrates hundreds of festivals each year — yet families still run from shop to shop, gathering pooja essentials, décor, gifts and sweets from a dozen different places. The joy of the occasion too often gets lost in the rush of preparation.
We started Tyohaare to change that: to bring everything a family needs to celebrate under one trusted roof, thoughtfully curated and delivered to their door — so the festival stays about the people, not the errands.
India's First Festival Brand
Tyohaare is India's first dedicated festival-living brand — a single, trusted destination that makes every household festival-ready with ease and confidence. Not just a store, but a companion for celebration: pooja, décor, gifting and the little details that turn an occasion into a memory.
What we stand for
Tradition, preserved. Convenience, delivered. We honour the rituals and emotions at the heart of every festival while making them effortless for a modern, busy India.
Who we serve
Every Indian family that wants to celebrate well — at home or away — without the stress of sourcing, planning and running around. From the first diya to the final gift.
Everything the occasion asks for
Today, Tyohaare brings together the essentials of celebration — curated for the festivals that matter most to Indian families.
Pooja Essentials
Pooja thalis, roli chawal platters and everything the rituals call for.
Festive Décor
Tea light holders and pieces that bring warmth and light to every home.
Rakhi & Raksha Bandhan
Handcrafted rakhis, lumba sets and kids' designs, gift-boxed.
Laddu Gopal & Deity Wear
Handcrafted poshak and adornments for your Bal Gopal.
Mandir & Singhasan
Singhasan, pedestals and mandir settings for your home pooja space.
Door Hangings & Toran
Toran, latkans and Shubh Labh pieces to welcome the festival in.
What's coming next
In the seasons ahead, we're expanding across every major Indian festival — with curated hampers, ready-to-celebrate kits, sweets and prasad, regional specialities and personalised gifting, all delivered to your doorstep. And in time, we'll carry the warmth of Indian festivals to families across the world, wherever they choose to celebrate.
To preserve tradition while simplifying celebration.
We want to give millions of families more time with the people they love, and less time worrying about the preparation — making every Indian festival more convenient, more joyful, and more meaningful, at home and around the world.
Leadership Team
A dream that began at home, brought to life by a family that believes in it.
Divya Jaiswal
Tyohaare began nearly three years ago as one woman's vision — built from home, with modest means and boundless determination. Divya started the brand from the ground up: personally sourcing products, building relationships with artisans and suppliers, showcasing her curation at exhibitions, and steadily growing a loyal online following. After three years of perseverance, she set her sights higher — to transform her home-grown venture into a full-fledged D2C brand, and to establish it as India's First Festival Brand.
Shrishti Jaiswal
The other half of the story who helped bring a mother's vision to life. With deep industry experience and an instinct for brand, curation and customer experience, Shrishti shapes how families discover and fall in love with Tyohaare. She is driven by a single goal — making every Indian festival simpler, warmer and more memorable, so families can spend more time together.
From a small home venture to India's First Festival Brand — built with love, carried forward by family, and made for yours.